DISCOVER THE NEW METRO

SERVICES: Full Event Management, PR Support Management, Creatives, fabrication, and installation of events' visuals during the Launch and the Media Dinner Night.

 

THE CLIENT: Metro is the leading retail store in Cebu and owned by a private family corporation, Vicsal Development Corporation (VICSAL). Metro had a grand opening of its massive 44,000 square meter retail store at the South of Metro Manila last August 19, 2012. It is the newest anchor store of the premier AlabangTown Center (ATC); operated by the Alabang Commercial Corporation, a subsidiary of Ayala Land, Inc. The opening is an indicator of the continued penetration in Luzon by the Metro Retail Group. 

 

Output: 

  • Showcased unique and different brands and amenities in the store. These are the merchandise & services that they can only find in Metro Alabang.

  • Engaged attendees into a customer shopping experience

  • Created seamless activities on all four floors of 44,000 square meters retail establishment

  • Created a buzz among the Alabang shoppers and blogging community 

SERIES OF ACTIVITIES

  •   Media Event Dinner and Le Tour Night

  •   A Launch Event (by Invitation Only)

  •   Sustaining Events after the Launch